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PARTNER WITH ALL STAKEHOLDERS OF THE SPORTS ECOSYSTEM IN INDIA
RANGE OF SERVICES TOWARDS SPORTS UPLIFTMENT IN INDIA
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FRAME VISION & PURPOSE
Lead With Purpose To Ensure Greatest Social Gains
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COMMERCIALIZE
Develop Strategies Towards Sports Commercialization
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DEVELOPMENT
Develop Strategies Towards Grassroots Sports Development & Broad-Basing
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PROMOTION & ADVOCACY
Communication Efforts Towards Sports Outreach, Promotion & Advocacy
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- Research | Analytics | Insights -
SPORTS ADVISORY |
SPORTS PROMOTION |
SPORTS LEVERAGE |
GoPlaySport
GENERATE MOMENTUM TOWARDS INDIA AS A SPORTING NATION
WORK COLLABORATIVELY WITH ALL STAKEHOLDERS ACROSS THE SPORTS ECOSYSTEM IN INDIA TOWARDS DRIVING SUSTAINABLE SYSTEMIC CHANGE
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SPORTS PROMOTION
Commercialization Strategies
Grassroots Development Federation Support & Handholding Sports Ecosystem Enablement |
ON POINT SPORTS ADVISORY
Integrate Sports With Corporate & Brand
Building The Purpose Led Corporate Plan, Tie-Ups, Execution, Gains |
SPORTS LEVERAGE
Incubating Iconic Sports Platforms
Communication, Promotion & Outreach |
- Research | Analytics | Insights -
GROWING GRASSROOT PARTICIPATION IS KEY FOR INDIA'S EMERGENCE AS A SPORTING NATION
SPORTS FANS IN INDIA - UNDERSTANDING THE SPORTS FAN IS CRITICAL TO BUILDING A DEEP & MEANINGFUL ENGAGEMENT
DIE-HARD
Lives, eats & breathes sports. Every conversations leads to sports. He is 24X7 updated on all sports
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SPORTS LOVER
Dedicated to a sport. His primary allegiance is to a sport of his choice & he is deeply committed to it
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CITY FAN
This fan is dedicated to city based sports team although he may or not reside in the same city
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COUNTRY FAN
Follows national sports teams like a hawk. His primary relationship is to the country and then with the sport
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STAR GAZER
Primary relationship is with a sports star and then with the sport. He is religiously devoted to his star player
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TEAM FAN
This fan’s primary relationship is with a sports team and then with the sport
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SOCIAL BUTTERFLY
This fan associates with sports only for social relevance. Possesses only superficial knowledge on sports
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LOST & OBLIVIOUS
Sports does nothing for this fan. He prefers to stay away from anything & everything to do with sport but does not look down upon it
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SPORTS HATER
Believes that sports is a waste of time and energy. Stays away from sports conversations and activities. He looks down upon it
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A FRAMEWORK TO GUIDE YOUR INVESTMENT IN SPORTS DEVELOPMENT IN INDIA
You've Got Choices - Make the Right One
EVALUATE WHETHER SPORTS IS A 'RELEVANT FIT' TO YOUR BUSINESS FROM TWO KEY PERSPECTIVES
An Investment In Sport Has To Be A Long Term Commitment in India
SPORTS ADVISORY IN INDIA
INTEGRATE SPORTS INTO BUSINESS STRATEGY IN INDIA
Work with Corporate India to integrate Sports into their business strategy & thereby impact brand, reputation, patronage, loyalty & customer engagement
In 2017, Corporate India allocated INR 122 Crores, less than 1% of the total CSR outlay to sports development. However, as the world moves towards socially responsible behavior, companies with a narrow profiteering purpose will become socially irrelevant. There is a need to spread awareness in Corporate India about the opportunity to leverage sports as a means to build corporate reputation, patronage and foster good will and trust.
SPORTS PROMOTION IN INDIA
BUILD ENRICHING CONTENT & REACH INTENDED SPORTS AUDIENCES IN INDIA
Work with Corporate India to integrate Sports into their business strategy & thereby impact brand, reputation, patronage, loyalty & customer engagement
