Technology has to deliver integrated results that will enhance the sports experience and deliver higher audience engagement and better commercial outcomes. For a country such as India, technology needs to be leveraged to widely communicate the message of sports in order to build mass awareness and drive the cultural transformation needed
Technology is an ever-evolving process and we're still three decades away from reaching singularity (defined as machine superintelligence overtaking human intelligence).
Up to 2018, technology has been largely unidimensional in nature. As the next step, wearable devices, artificial intelligence and smart analytics are needed for seamlessly integrating technology with application to guide the next stage of evolution and to ensure higher relevance to human society.
But for now, technology is a great enabler. It is deeply embedded in our everyday lives. Our daily routines, health, travel & work schedules, weekend appointments, social interactions and our work commitments are all enabled through some technology, program, device or application.
Over the last two decades, the application of science had led to a rapid evolution of sports equipment, footwear, clothing and accessories. However, the rate of technology evolution has been slow paced.
In many ways, humans have hesitated and resisted in adopting technology in competitive sports. Their major argument states that the sports' too much reliance on technology will inhibit natural competition and reduce the thrill of competition.
STAGE01: SPORTS & TECHNOLOGY TODAY - LIMITED APPLICATIONS
Here are four ways in which technology has started to impact & transform sports, although on a restricted basis:
STAGE 02: SPORTS & TECHNOLOGY TOMORROW - SEAMLESS & ENHANCED
As technology adoption, reach and acceptance improves in India, the next stage of Sport-Tech will aim towards a seamless integration of different platforms to deliver integrated data and analytics to enhance the total sports experience in the following manner.
SMART ANALYTICS & ARTIFICIAL INTELLIGENCE SUPPORT:
In the future, technology has to deliver seamless and integrated results that will enhance the sports experience and deliver higher audience engagement and better commercial outcomes.
For this to happen smart analytics and artificial intelligence support will be critical. Individual data points from stand alone and independent systems (1-4) will draw intelligent co-relations to create smart insights. For e.g.